GCN Founder, Matt Davies, featured in What's Next in Payments and Commerce E-Book. In 2016, several trends in the mobile payment space made waves for gift cards. As we move into 2017, some of the more interesting trends and options for mobile wallet initiatives are now being paved by this branded prepaid vehicle.
The new options, incentives and programs that emerged in the mobile payment space this past year are still so new that no standard yet exists as the goto for mobile payments. As we move forward, it’s clear more advancements and comprehensive solutions will emerge in this space. Gift cards stand strategically poised to pave the way for the mobile wallet space in terms of setting value trends.