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GCGeek Blog.

The Ins & Outs of In-store Benchmarking

5/9/2017

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The holidays. For many, it’s a time of celebration and joy. For merchants and vendors alike, it’s the season they spend the rest of the year thinking about.  For us at GCN, the holiday season is full of gift card displays for our yearly competitive shop analysis. This year, it also meant the opportunity to tackle a multi-faceted benchmarking project developed by our Think Tank members.

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