January 07th, 2021
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GCN’s Comp Shop Study is a reference guide to physical and digital gift card trends over the years. We visit local and nationwide businesses and retailers and take notes on how they are presenting their gift cards to the public and then we post them for your viewership.
Our Comp Shop Study takes place annually as well as on major holidays for select brands.
A continuously updated stream of gift card trends for all physical and digital gift card programs.