 The warming weather sparks rental activity, marking an end to a hibernation period... As trends show, people have demonstrated a strong interest in apartments for rent during the Spring and Summer seasons. In the wake of COVID-19, renters’ priorities have been shifting and, in turn, so have the seasonal tendencies we are used to seeing in the rental and housing markets.  Google Trends show a sharp switch to home, health and work priorities. Having to stay within our homes implies adapting all of our daily activities to one place. In light of the coronavirus pandemic and the closing of fitness centers—home fitness, gyms, and workout routines are terms that have been drastically rising in popularity. Giving bonus rewards that place a special emphasis on a healthy lifestyle may be just the detail needed to help your rental community flourish. If you wish to elevate your property appeal, think about incorporating adidas gift cards into your program. You are connecting yourself with a brand that promotes a healthy lifestyle. As newly constructed apartment buildings open their doors, many units are entered into the market at once. Empty apartments are not lucrative, so in an effort to increase occupancy, many landlords in major cities offer move-in concessions to motivate tenants into long-term rental agreements. Oftentimes, these concessions are bundled into a special. For example, a discount on rent can be combined with a bonus gift card as a way to stimulate a prospective renter. In a competitive market, perks like free parking, waived application fees, and monthly rental discounts can get lost in a sea of standard incentive tactics. By offering a bonus gift card, such as adidas, you are positioning your property to thrive and stand out from the crowd much more prominently. Furthermore, you are connecting yourself with a brand that promotes a healthy lifestyle. The extension of an adidas gift card conveys a message of wellness and balance. adidas gift cards can be used towards shoes, apparel and accessories both in store and online. Furthermore, adidas gift cards aren’t limited to benefiting just the tenants. They make a great employee incentive bonus as well! 5 Ways
adidas Gift Cards Can Be Used to Incentivize New and Current Lessees
As an owner or property manager, it is known that tenants can be “marketed to” via varying strategies. From promoting amenities, services, location, special discounts and other top features, you are showing them what your rental is worth to them. Obtaining and keeping good tenants is vital. Tenant turnover can cost at least $1,000 for most properties. When you factor in the time and effort spent to clean and market the spaces to be filled with new tenants, it’s a no brainer that keeping them around is a far more favorable situation for the long run. Incentives can move the needle in the right direction by making your complex more desirable than the competition and by attracting and keeping quality tenants. Even more, leasing incentives can be critically important, especially among millennials. Though the adidas brand serves an audience of all ages, it is especially appealing to this demographic. This group happens to be an attractive segment for property managers, and luckily, they’re more likely to remain renters if offered the right incentives.  For more information on the adidas corporate gift card buying program and partnership marketing, contact info@powerhousebrands.com or visit adidas.com/us/giftcards. This article is featured in our Summer 2020 CR80 publication. Click below to read the full magazine!
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AuthorMatt Davies, GCN Founder and Powerhouse Brands CEO Archives
October 2020
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