Gift Cards: Bite Size Knowledge

By Matt Davies, Powerhouse Brands Consulting

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Happy Birthday Cards

Consumers like being able to choose different birthday card designs for different people or the same person for multiple years. Help keep their gift fresh feeling with new card design options.

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Wedding Themed Cards

Even if you think your products do not belong on a wedding registry, having a wedding themed design option allows consumers to gift the brand in fun and interesting ways. ​

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Teen Currency

Is capturing the teenage and young adult market mission critical for your brand? Gift Cards are perfect for unbanked teens that want to spend their own money, but give parents control on what they are spending on.

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Gift Cards are Popular Gifts

The combined convenience and popularity of gift cards make these the most sought after gift in the US. Gift Cards are the most popular gift for more than ten years running.

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Covid-19 and Gift Cards

Digital gift cards are a great way to show your loved ones you care, while keeping everyone safe at home. Gift cards for delivery and home office furniture are great stay-at-home themes.

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Clients Are Happier with Gift Cards

Whether it is an incentive to purchase, a thank you or holiday gift, or the glorious end final step of a laborious buying process, clients love gift cards to their favorite restaurant or store.

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Gift Cards Speak for the Purchaser

Purchasers are most concerned about the recipient’s experience of gift giving, so gift cards allow flexible spending, choice in color, style, and size, along with zero returns.

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Gift Cards Are Better with Packaging

Many brands offer innovative packaging to make the gift more special. Some brands allow the customer to combine products with gift cards, or provide a special package or card--making gift cards more special.

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Gift Card Incentives

Some brands offer a “buyer benefit” of another gift card when the first is purchased. Over 190 brands offered such a “BOGO” offer in 2019. Some brands offer free products as an award instead of bonus cards.

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Digital Gift Cards Growth

Digital Gift Cards have been growing steadily since their inception. Adding digital gift cards to a brands’ online store can increase online gift card purchases by 30%, depending on the brands’ digital appeal.

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Corporate Sales of Gift Cards

Over $25B in gift cards are sold to US corporations, who use them for employee, customer, and client incentives and gifts, as well as resell them to new customers.

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