Getting rent and utilities on time from tenants can prove to be a challenge. However, the threat of looming late fees can leave a lasting and negative feeling amongst your renters and may even act as a deterrent for future business. Imagine rethinking the approach to instead add an option that seeks to reward tenants rather than to punish them. Small value gift cards have proven to be a great way to create incentives for consumer actions. Retailers, who are experts at effective promotion, have grown their use of gift cards as a promotional device by offering them as an incentive, creating reasons for consumers to spend more, or inspiring them to purchase specific products. These incentives are literally creating millions of dollars in new revenue for retailers as they are such a popular promotional tool. When managing property, consider offering Taco Bell gift cards as a leasing or payment incentive for current and prospective tenants. Taco Bell gift cards have a high perceived value even when their face value is relatively low, therefore, a small amount has a big impact. These gift cards can be used to periodically reward clients for making payments early or on time. By doing this, you are actively changing the perception of meeting payment deadlines from a negative task to a positive deed. Rather than facing a late penalty, tenants are encouraged to be diligent because they know it puts them in a place to be eligible for a reward for their responsibility. Gift cards have ranked the most popular gift each year for the last decade. According to a survey that was conducted by WalletHub, Taco Bell ranked in the top 40 of 2020’s Best Gift Cards. To identify the year’s best gift cards, WalletHub compared the cards affiliated with the country’s 100 largest retailers in categories such as popularity, retailer rating, shipping fees and so on. Being the nation’s leading Mexican-inspired, quick-service restaurant, Taco Bell is a crowd pleaser among many individuals and makes for a great treat. With more than 7,000 restaurants across the United States and proudly serving over 42 million customers every week, Taco Bell is certainly a convenient option for a mouth-watering meal or snack. Taco Bell is a brand that people are familiar with and makes people happy by consistently providing craveable food options like the Cheesy Gordita Crunch and Crunchwrap Supreme. Being a family destination with classic favorites and new promotional items on the menu all the time, it is a flexible option where the possibilities are endless. Taco Bell gift cards are an inexpensive tool that can be used in numerous ways to attract, excite, and make tenants feel appreciated. For inquiries about Taco Bell’s gift card program, or to make large gift card orders, please visit Taco Bell’s Business Site. For single gift card orders, please visit Taco Bell’s Consumer Site. This article is featured in our Summer 2020 CR80 publication. Click below to read the full magazine!
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AuthorMatt Davies, GCN Founder and Powerhouse Brands CEO Archives
October 2020
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